123 Médiation
Designing a simple, accessible mediation service to resolve conflicts effectively and durably.
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Project goals
Develop a consistent and impactful brand identity for 123 Médiation, to strengthen its online presence and increase traffic to its website.
Make mediation services easier to access for different audiences, including individuals, legal professionals and companies. Strengthen the organization’s credibility and its position as a trusted player in conflict resolution.
Challenges
- Lack of visibility and brand identity for 123 Médiation in the mediation sector.
- The website did not attract and engage visitors enough, which limited contact and consultation requests.
- The variety of target audiences made communication more complex: legal professionals, individuals and companies.
Solutions
- A website redesign built around a more intuitive interface, focused on user needs and clearer communication.
- A new logo and visual identity to strengthen the brand’s credibility.
- Clear calls to action and a simpler contact flow to make appointment requests easier.
UX/UI design process
The first step was understanding the client’s needs, expectations and preferences. I then designed wireframes to validate the information hierarchy, site structure and main user flows. Once this foundation was approved, I developed a new visual identity and applied it to the final mockups, before building the site on WordPress from a Flatsome template adapted to the project.
Results
The client was very happy with the result. The new visual identity and website redesign now reflect 123 Médiation’s mission more faithfully.
In the months after launch, the client saw a significant increase in traffic and in appointment requests.
More traffic and more time spent on the site.
More appointment requests through the contact form.
