Sex Roulette
Helping couples spice up their love life with sexy games and an immersive user experience.
Project goals
Our main goal for this redesign was to modernize the app’s visual identity and interface.
To improve the user experience, we moved the app from a landscape to a portrait format, more natural and better suited to mobile habits.
We also rethought the user flows of each game to make the experience more intuitive, smoother and more consistent across game modes.
Challenges
- Evolve the visual identity toward a more modern, less aggressive universe designed for couples.
- Improve user flows and the information hierarchy.
- Design an interface flexible enough to be adapted to more than 12 languages.
Solutions
- A dark mode universe based on shades of purple and strong contrasts to ensure good readability.
- Custom illustrations to create a recognizable visual identity, consistent across the whole app.
- A modern typeface compatible with every language, to guarantee a consistent experience wherever the user is.
UX/UI design process
The first step of this redesign was auditing the existing product to identify the strengths and weaknesses of the experience. This analysis helped me decide what to keep, what to improve and which main friction points to solve.
With these foundations defined, I moved on to wireframes and user flow optimization.
The work then focused on developing a new, consistent and impactful visual identity. Finally, I refined the experience with animations and micro-interactions to improve engagement and ease of use.
Results
The Sex Roulette redesign was my first project at Green Tomato Media.
One of the main challenges was understanding the product in depth and keeping overall consistency across the different games, while giving each one its own identity.
Since this first redesign, we have kept evolving the app’s UX and UI. This project was an important step in my growth as a designer.
downloads compared to the year before the redesign (2022).
revenue compared to the year before the redesign (2022).
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